Louise completed her Ph.D. at Liverpool John Moores University in 2010 and teaches on the BA (Hons) Tourism and Leisure Management and BA (Hons) Events Management programmes at LJMU. Her Ph.D. was an ethnographic study of the performance of local identities in relation to the European Capital of Culture in Liverpool 2008. The theoretical underpinnings derive from social anthropology and performance studies. It considered the balance between creative improvisation and the constraints of social and cultural norms in forming identities. The study asked how far the celebrations were a chance to redefine local identities and whether there were opportunities for experimentations with those identities in order to present a new version of Liverpool. Her research interests include: identity performance, mundane/informal leisure and urban ‘happenings.’ Prior to commencing her Ph.D., Louise completed an MA Arts and Museum Management at Salford University and then worked in the performing arts sector in Greater Manchester.