This guide was commissioned for Sage Research Methods: Doing Research Online (2022). It explains the varied reasons that might compel you to start a research blog, from building research communities to developing research in progress, reaching out to nonacademic audiences, and communicating your research more creatively. It then helps you determine your target audience(s), be they within or outside of the scholarly community, and provides a list of considerations for how to engage them effectively, including how best articulate and present your work. Finally, the guide addresses some of the most common concerns and ethical implications for new research bloggers to help protect both your participants and your integrity as a researcher.